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The business hopes that by pairing up-and-coming streamers with more established personalities, they will increase creativity to more creators and help develop a network of users who have a strong interest in their success. Top clip creators, which are already tracked by platforms like Twitch, as well as video from their social media platforms, can be bought on the blockchain. According to the firm, the majority of the business is focused on popular streamers that live in the top 0.05% of Twitch. Unlike Top Shot, which was able to nab deals with the NBA and Players Association, there is no overarching esports or Twitch equivalent, leaving Eternal destined for a fairly complicated weave of relationships with streamers and streamer networks to ensure they don’t take their business elsewhere. It’s not a Top Shot for X type platform at the moment, which is evident in the site design, but the team has big ideas for how the platform evolved down the road. Y Combinator previously supported the team. The firm is establishing up a wide roster of crypto investment firms and personalities as its investors, including NFX, Mark Cuban, Coinbase Ventures, Gary Vaynerchuk, Dapper Labs, and Arrington Capital, who have invested $4.5 million in the startup in its latest funding round. The marketplace is built by Zelos Gaming, a company headed by co-founders Jeffrey Tong and Derek Chiang, which has aplombed from developing a cross-platform battle pass (which we covered here last year) towards now adopting the wild world of NFTs with Eternal. Users may order cassette cassettes from the Eternals network of game streamers they’ve partnered with in a user interface that functions and feels similar to NBA Top Shot. The purchase and sale of six-figure JPEGs is a strange phenomenon, but it does in the end harm the average internet user with NFTs.Įternal aims to transform commerce internet history into a game, but it’s focused on a particular part of the web’s popular clips from game streamers. The original Doge comic image sold for $4 million back in June, and the original Pepe comic image for $1 million in April, in short, people are becoming meme millionaires. Collectively, the NFT world appears to be trying to transform internet memories into one big game, with a lot of cash involved, of course.